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About Commercial Factors

Your target customer is a person of Generation C. The time of Generation C=Connected has come. These are people for whom modern technologies not only serve as entertainment, but also are their ways of life. Generation C shops online, consults online, instead of visiting offices, and books bank services online. The popularity of social networks such as Facebook, Instagram and Twitter worldwide shows and proves that fact. Gene C is not age-dependent nor does it have any limits whatsoever, but it’s a way of life under the slogan ‘Be connected’. Generation C has no clear age limits, nor is it defined by income level, education level, social status or nationality.

 

Analysts predict that in the near future, the share of generation C consumers will be the largest in the stock market.

 

It is necessary and of utmost importance for Generation C to be interested in your website and for you to make the website plain, comfortable, simple and above all, reliable for your target user, in order to make your online business successful.

 

All these factors define commercial relevance or commercial potential of your website.relevance or commercial potential of the website.

Commercial relevance is a combination of website parameters which make it the most convenient for online shopping.

GetGoodRank experts have carefully analyzed modern online consumers and define various parameters that attract Generation C and parameters which keep the users off, along with the ones which stimulate user actions and which make them inactive.

 

List of key factors:

  • Design;
  • Trustworthiness;
  • Website quality;
  • Usability;
  • Option for Comments and integration of social networks.

 

Commercial relevance

 

GetGoodRank service analizes your website from the user’s point of view. Website testing shows different parameters which worsen user experience, reduce user trust and drop conversion. GetGoodRank service experts provide solutions by giving simple stepwise recommendations to improve your website.

 

Google uses state assessors to teach search algorithms how to define parameters which influence user trust, hence estimating which website should be ranked higher. Google’s assessors have special scales for estimating every parameter (the lowest, lowest+ to high+ and the highest).

 

GetGoodRank uses Google metrics to make assessors’ estimation, maximally conforming to the process of website estimation and ranking by Google.

 

The resulting data is processed and adapted by own algorithm MarksNet. It uses complex formula to calculate the final value of website parameters. Estimation of the commercial relevance allows you to know the setbacks and to be able to improve your website to raise the trust of Generation C. People spend more time on the websites they like and trust. Improvement commercial factors promotes websites to Google Top and helps in keeping top positions in SERP.

 

Google ranks higher those websites which deserve trust.

 

Users’ confidence is the major factor which defines commercial potential.

 

Assessors evaluate each resource by clearly specified scheme

 

Parameters which directly influence users’ confidence:

  • Usability = simplicity, availability, functionality.
  • Design = simplicity, quality, meeting the standards of business.
  • Assortment and product availability = ultimate coverage of user needs.
  • Contact information = company is open to users.
  • Absence of irrelevant advertising links = company cares about the user and respects the needs and interests of the target audience.
  • Minimum of ads above fold line = proper UI.
  • Terms and methods of payment = trustworthy financial partners.
  • Terms and delivery method = trustworthy commercial courier and local pickup centers are available for every user.
  • Multichannel consumers’ support and others = openness, helpfulness, responsiveness.
  • Discounting and promo offers = proper management of the brand image.

Official Google Blog mentions “website trustworthiness” among the vital quality parameters. The website’s trustworthiness can be defined by answering the question: ‘Would you be comfortable giving your credit card information to this website?’

 

Commercial relevance is a new parameter. It influences website ranking indirectly, but it mainly defines user trust and improves conversion. However, you can be sure that your website corresponds to Generation C’s demands maximally when you estimate commercial potential and improve your website for the user’s shopping.

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